Smart Snacks
Plant Protein
Our Story
Bihar already had India's protein story.
We are just bringing it back.
Mithila Foods is building a modern nutrition brand from Bihar – through two simple categories that India already trusts: Plant Protein and Smart Snacks.
Good nutrition should not feel complicated. It should feel like food – the kind Indian homes already understand.
The Founder Story
The Food We Carried From Home
Mithila Foods did not start from a market trend. It started from a memory.
When we moved from Bihar and Jharkhand to IIT Bombay, Mumbai had almost everything. But the simple foods we grew up eating were missing. Every time we came back home, our bags had less space for clothes and more space for sattu, chura, makhana, and roasted chana.
At first, we thought we were carrying them because we missed home. Slowly, we realised something else.
We were not carrying these foods only because we missed home. We carried them because they worked.
– The thought that started Mithila FoodsIf these foods were so useful, why were they still treated like loose commodities? That is where Mithila Foods began.
Why We Exist
India had already solved this. Not in labs. In kitchens.
Most modern protein products do not fit naturally into Indian homes – too gym-focused, too artificial, too expensive. Yet our kitchens already had sattu, roasted chana, makhana – foods trusted for generations.
"How much dal can one eat every day? That is the real gap. Not awareness. Adoption."
The Gap
Modern protein products don't fit Indian homes – too foreign, expensive, and complicated.
The Insight
Our kitchens already had simple plant-based nutrition people understood and trusted.
The Mission
Make regional plant protein and better snacks easy, tasty, and trustworthy for every home.
The Promise
Real food. Better format. Daily use. No shortcuts, no compromises, clean ingredients.
What We Are Building
Two daily habits. One clear purpose.
Plant Protein for daily nutrition. Smart Snacks for better everyday munching.
🌱 Plant Protein
Simple. Complete. Everyday.
Sattu turns traditional roasted grains into daily nutrition that fits your life. Kholo. Gholo. Peelo.
🌾 Smart Snacks
Better snacking, rooted in Bihar.
Roasted, not fried. Real ingredients. Made for chai breaks, work breaks, and travel.
Why Plant Protein?
India does not need to import its protein story.
Our kitchens already had one. Sattu feels like food – not a supplement. A parent won't take a gym protein scoop but will happily drink a glass of sattu with water, lemon, salt, and jeera.
That is the adoption gap we want to solve. Daily. Affordable. Familiar.
Why Smart Snacks?
Everyone wants to snack. Nobody wants to feel bad after.
Roasted chana. Makhana. Thekua. Til laddoo. Snacks with memory. Our job is to make them cleaner, more consistent, better packed.
Better snacking should not taste like punishment. Still crunchy, fun, and something you reach for again.
How We Build
A good story is not enough. Food needs discipline.
Better Sourcing
We source with respect for the region and the product.
Better Processing
Roasted not fried. Clean, minimal processing.
Better Taste
Authentic recipes with flavours you already love.
Better Packaging
Clean, hygienic, ready for modern homes.
Better Consistency
Every pack delivers the same taste and nutrition.
Our Food Philosophy
Everything we make has to pass one simple test.
Would we give this to our own family?
If the answer is no, it does not belong in a Mithila Foods pack. We do not want to scare people into eating better. We believe good food should be explained simply and sold honestly.
Rooted
Deeply connected to Bihar's food heritage. Foods with memory and real use.
Honest
No shortcuts. Only clean ingredients and honest promises.
Useful
Foods that solve real needs – nutrition, energy, convenience. Daily.
Modern
Traditional does not mean outdated. Better packaging, better distribution.
The Founders
We did not discover these foods from a trend report.
We grew up around them. We ate them at home. We carried them when we moved away.
Shubham Sunderka
CEO & Co-Founder
From Sitamarhi, Bihar. IIT Bombay alumnus. Saw a clear gap – Bihar's foods had deep value but very little modern representation.
Brand · Growth · Customer Understanding · Vision
LinkedIn
Ankit Kumar
COO & Co-Founder
From Dumka, Jharkhand. Grew up eating the foods Mithila Foods now sells. Knows every step between the farm and the pack – and makes sure none of them cut corners.
Operations · Product · Supply Chain · Quality
LinkedIn
Anshu Kumar
CTO & Co-Founder
From Dumka, Jharkhand. MSRCASC Bengaluru alumnus. Built the internal ops tools and brand systems that keep Mithila Foods running – from product design to the processes behind every pack.
Internal Ops · Brand · Product Design · Systems
LinkedIn
Where We Are Going
From Bihar's kitchen to every Indian home.
Mithila Foods started with Bihar and Jharkhand because this is home. This is the food we understand deeply, the culture we can represent honestly. But the dream is bigger.
The next wave of Indian nutrition will not come only from imported powders or complicated diets. It will come from our own regional kitchens.
A glass of sattu should sit next to modern protein drinks.
A pack of roasted chana should sit next to chips.
A bowl of makhana should become an everyday snack.
A thekua should reach someone who has not tasted home in years.
One glass at a time. One snack at a time. One habit at a time.
Start With the Foods That Started Our Journey
Try the foods that started it all.
Plant Protein for daily nutrition. Smart Snacks for better everyday munching.
Food that feels familiar, useful, and proudly regional.
